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Intermediate Blogging: Building Your Readership

Start
20 Nov 2012
8:00 PM
End
20 Nov 2015
9:30 PM
Location
RECORDING of online webinar

Registration

JJA Member
Non-member – $15.00

Registration is closed

After you’ve been blogging for awhile, you’ll want to think about whether your blog is taking the direction you want it to, who your audience is, and whether you can pull in more readers by refocusing your content or improving your site outreach. We’ll discuss how to go beyond reacting/commenting to actual reporting and storytelling and share simple techniques for learning more about your readers and making it easier for new readers to find your blog.

Workshop Topics

Improving your blog writing
Site stats and what they mean
Getting found in search (simple SEO)
Tags and keywords
Doing a site review
When do I need to "upgrade" my site and do I need to hire someone to do it?

This workshop will provide information of use to anyone who blogs, though it is oriented toward individuals, especially arts journalists and writers, who want to blog for professional purposes and arts organizations that want to use blogs for promotion or education.

Workshop instructor JoAnn Kawell is the Media Director and Online Administrator for the Jazz Journalists Association. She is a long-time journalist, writer and editor who creates and consults on websites and blogs via her company Ozmotic Media.

THIS WORKSHOP WAS CONDUCTED LIVE IN NOV 2012 BUT YOU CAN VIEW THE RECORDING BY REGISTERING HERE. WHEN YOUR REGISTRATION IS COMPLETE, YOU WILL RECEIVE AN EMAIL WITH INFORMATION FOR ACCESSING THE RECORDING ONLINE.

If you are a JJA Member you must be logged in to your Member account to register for free

Blogging Basics 1: Getting Started

Blogging Basics 2: Polishing and Promoting Your Blog

Intermediate Blogging: Building Your Readership

Advanced Blogging: Going "Pro"

Attend all four sessions and pass a brief multiple-choice test and we'll issue you a JJA Blogger-Certificate of Completion